‘The Dress’ has been put to good use by the Salvation Army

Last week Friday we were all trying to figure out the colour of that dress. Black and blue or white and gold? The memes kept coming and there was a lot of back and forth until the BBC took us into the factory where the dress was created in Birmingham, UK to confirm that it is indeed black and blue and not white and gold like the majority of us thought. The whole debacle was annoying to a few but for the most part was great for friday afternoon banter.

While we pulled our hair out trying to figure it out, some genius on the advertising campaign team of the Salvation Army was busy plotting how to use the popularity of the dress to launch a visceral campaign against domestic violence. The charity has produced an image portraying a young woman covered in bruises i.e. “beaten black and blue”, wearing a white and gold version of the dress. The advert asks: “Why is it so hard to see black and blue” and the caption underneath reads: “The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.”

The campaign has been launched specifically to coincide with International Women’s day on Sunday. Some facts about domestic violence: In England and Wales where the campaign will be seen, two women are killed every week by domestic violence and one in four will experience it during their lives. Some facts about the dress: According to a Buzzfeed Poll, as taken by 3.4 million voters, 32 per cent of people saw the dress as its real colour blue and black whilst 68 per cent saw white and gold.

Source: The Independent

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