Taofick Okoya is the founder of Queens of Africa, a toy manufacturing company in Nigeria that makes dolls inspired by local culture. His line of dolls features princesses from the country’s largest ethnic groups. Each doll sells for $22. He sells between 6000-9000 dolls a month.
Okoya says he started the company when he couldn’t find a black doll for his niece some 6 years ago. The doll parts are made in China, and then later assembled, and dressed in Nigeria. The princesses wear traditional African attire to match their culture.
Perhaps the only room for concern with the dolls is that their hairs are for the most part straight just like Barbie’s, though there is one with braids. Hopefully with time the dolls’ hairs will be as reflective of local looks, as their style of dress. This is a great start.