Christie Brown Live Pink Campaign with House of Cramer

As the month of October comes to a close, we would like to sum it all up by focussing on THE LIVE PINK Campaign that Christie Brown ran for the whole month.

Incorporating survivors of breast cancer, Christie Brown created their best selling beaded bibs in pink which adorned the women who were chosen to be faces of the campaign. 10% percent of all the proceeds from these bibs will go to the Judith- Ellen Awuah-Darko foundation, an NGO committed to supporting underprivileged breast cancer patients.

Even after the month ends, and all pink campaigns die down in the media, we encourage you all to have the idea of early detection at the back of your minds for the rest of the year. Regular breast examinations can save your life. While you are at it, purchase a bib necklace from the Christie Brown flagship store in Accra, in support of the many amazing women suffering from breast cancer.

The bibs add a perfect pop of colour to any outfit. They’re a definite must have in our books! Available in different hues of pink and in beaded and embroidered/feathered varieties.




Photography by Amokwei Quarshie

Makeup: Supriya

Afua is wearing: Jumpsuit by Zara, Mules by River Island

Supriya is wearing: Top by Zara, Denim by Top Shop Motto, Mules by Paul Andrew


To the four phenomenal women, Mrs. Judith- Ellen Awuah- Darko, Mrs Nana Yaa Monica Oppong, Mrs Salley Abbey and Mrs Agnes Afrakomado, thank you for sharing your amazing stories. Your strength and resilience continues to inspire us and hopefully everyone this campaign reaches.

To Christie Brown, Thank you for bringing House of Cramer on this journey with you and these ladies. Their beautiful souls made a lasting impression on us.





Bibs by Christie Brown

Images by Indira Echeruo

Make- up By SO Aesthetic

Clothes by AK Studios

Styling by House of Cramer

For more information and images from The Christie Brown Live Pink campaign, follow Christie Brown on social media. #cblivepink

Instagram: @christiebrowngh, Facebook: Christie Brown, Twitter: @christiebrowncl

Find out more about the foundation by visiting

GoWoman would like to thank House of Cramer for giving us the permission to repost this in its entirety. You can find the original post with more pictures HERE

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