“Black For Life” – B-Style is the latest fashion fad from Japan

Whilst Dencia bleaches her blackness away, there are young people in Tokyo trying to be “Black for Life.”


Tokyo is one of the world’s top fashion capitals and Japanese teenagers are known to create the wackiest style trends. From the Harajuku Barbies, embraced and put on the world stage by Gwen Stefani, to Lolita Girls, we have seen it all.

B-Style is the new fad in which Japanese teens adopt, need I say the most stereotypical features of what they believe “black lifestyle” is all about. Once upon a time having pale skin was considered beautiful in Japan. Bring on 2014 and you can forget about the skin whitening products and the China doll look. Followers of this fas are now spending as much time as possible in the tanning salon, trying to look like their favourite African-American hip-hop stars.

Sale at Baby Shoop. A boutique specially for B-Stylers.


B-Style Lookbook. Kendrick Lamar's famous line "bitch don't kill my vibe" is printed on many items throughout the entire new collection
B-Style Lookbook. Kendrick Lamar’s famous line “bitch don’t kill my vibe” is printed on many items throughout the entire new collection`

Meet Hina, a poster girl for B-Style who works at a trendy, hip-hop inspired boutique called Baby Shoop. When she’s not at work, she’s across the road at the salon, getting her hair braided and topping up her tan. To her the B-Style way of life is “… a tribute to black culture, and also to their music, fashion and dance.”img_0511 img_0530 img_0722

Images: bergdotjpeg.com

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